Who We Are
We believe the things we make should be playful, meaningful and connect people. As a team we cover a cross section of creative skill sets and disciplines.
Alison
John
Producer / Creative Honcho / Big Cheese (she/her)
Alison is yello brick’s co-founder and Producer, overseeing all of the artistic and logistical aspects of our work. Curating project design and maintaining artistic ambition.
Alison has not only produced yello brick’s client work but also produced work for other companies including Bordergame for National Theatre Wales and Unease in collaboration with Tom Raybould and Sinfonia Cymru.
Alison has experience in theatre, event management, marketing and producing, honing her skills with a variety of companies. Most notably The Culture Group, an experiential marketing company based in Cardiff Bay where she was project manager for their Google account, producing physical events and digital outputs.
Julian Sykes
Creative Director / Design & Technical Brain (he/him)
Julian is the Creative Director at yello brick. He is also co-founder and Director of the award winning brand strategy company, Hoffi.
He works across a diverse range of projects from Branding to Digital Experiences to Social Design and Games. Julian regularly talks on branding and brand as experience. He believes that design can be a transformative tool in developing social change.
In 2009 he co-founded thinkARK which increases awareness of social design in Wales. More recently he has created a series of pervasive games with long time collaborator Alison John, which have gained recognition for their strength of narrative and immersive nature.
Bobbi
Dog
Head of Wellbeing / Totally adorable
(she/her)
Bobbi is Head of Wellbeing and joined yello brick in May 2015. Also known as Bobs, Bobblington and Chicken Bear, she is an expert in play and making people smile.
Bobbi has been implementing a new regime of fetch and afternoon naps for the yello team. With a degree in Human Wellbeing from the University of Woofhousen in Denmark, Bobbi is a world leading expert in analysing human behaviour and uses this expertise to focus attention by barking, whining and licking co-workers faces.
She also paws yello brick’s regular Wellbeing Wednesday’s newsletters. She’s looking forward to meeting you soon!
yello brick associates…
We have a wide network of artists and practitioners that we collaborate with depending on project requirements. They each specialise in particular areas, allowing us to deliver specific elements for our projects. We are always meeting and working with new people too but we’d like to introduce you to our extended team of Creative Associates who we work with on a regular basis.
Hoffi
www.hoffi.com
Technical Associate
Hoffi is yello brick’s preferred creative technology partner and together we have worked on numerous projects in the past. As well as sharing a director (Julian Sykes), the two companies share an office, known as the Hoffice, in Cardiff. Partnership projects have included I Am Tudor, Celtic Tales, Reverie, Traces, Hidden Valley and DYAD: RISE & SET.
Hefin Robinson
(he/him)
Associate Writer
Hefin is a bilingual playwright and writer from West Wales. His recent collaborations with yello brick include Final Cut and Cold Case/Gwaed Oer for Wales Millennium Centre. Other recent projects include Soaring (Dirty Protest/NTW/Sherman), RED (Likely Story/WMC), and Estron (Theatr Genedlaethol Cymru). He was a writer in residence at Theatr Clwyd in 2019, and is a member of the Royal Court’s Welsh Writers’ Group.
Hannah McPake
(she/her)
Creative collaborator, Associate Writer & director
Sara Lewis
(she/her)
Associate Writer
Hannah is a writer and theatre maker and co-founder of multi award winning theatre company Gagglebabble. Hannah has worked on several digital experiences with yello brick including collaborating on DYAD, a live audio broadcast at dawn, co-devising and directing Final Cut for yello brick/WMC and NOW/HERE a yello brick/Mess up the Mess collaboration. www.hannahmcpake.com
Sara is a bilingual writer, director and educator. Sara spent 8 years as a member of the Theatr na nÔg team, writing, producing and directing many of their performances. Her freelance work has included writing for radio and television as well as creating stage musicals for the Eisteddfod. Recent collaborations for yello brick have included Traces, The Mill & Three Sisters of Plynlimon.